Holiday Rush Marketing Playbook for Food Businesses

Same-day sprint

Holiday execution checklist (print-friendly)

Print this strip or jot it on your expo clipboard. Goal: one cohesive story from special to follow-up.

• Lock the hero bundle, drink add-on, and ticket threshold you can fulfill at peak volume.
• Push direct online ordering in bio, pinned story, and dine-in tabletop QR if you operate it there.
• Morning post with offer, midday proof, and evening last-call framing.
• Stories: countdown sticker, poll, reshared tagged guest content with permission slips.
• Schedule email send or approve manual blast with one subject and one tracked link.
• Queue SMS touches for lunch and dinner planning windows with unsubscribe compliance.
• Prep tomorrow's thank-you SMS or email with a return-this-week perk.
• Snapshot sales split: dine-in, pickup, marketplace (if applicable), versus direct ordering.

Tip from the floor: tuck a printed copy near dispatch so runners see the cutoff language you promised guests online.