BLOG

Real Talk About
Running a Food Business

No corporate BS. Just straight facts from people who've actually worked a food truck at 2am in the rain. Industry insights, profit calculators, and the truth about commission fees.

Latest Articles

Food truck crew using a tablet to manage online orders
COMPARISON

Toast vs Outbites: The Brutal Truth About Restaurant Tech

No marketing fluff. Just real costs, actual features, and which platform makes sense for YOUR business. See the break-even point and honest trade-offs.

Joe Scott Joe Scott
15 min read • Nov 10, 2025
Local restaurants vs big chains
INDUSTRY TRUTH

Why Local Restaurants Are Losing to Big Chains Online

Domino's has a $1 billion website. You have a Facebook page. Here's why local restaurants are getting crushed online and exactly how to compete.

Joe Scott Joe Scott
15 min read • Nov 20, 2025
Local SEO for restaurants
SEO GUIDE

Local SEO for Restaurants: How to Rank #1 on Google

Big chains rank #1 because they've invested millions in SEO. Here's how local restaurants can compete and rank on page 1 without the massive budget.

Joe Scott Joe Scott
18 min read • Nov 22, 2025
Marketing automation for restaurants
MARKETING

Marketing Automation for Restaurants: Compete with Domino's

Big chains send automated texts, emails, and push notifications. Here's how local restaurants can use marketing automation to compete without spending millions.

Katie Carswell Katie Carswell
14 min read • Nov 25, 2025
Build Restaurant Email Lists and Ditch Commissions
MARKETING

Build Restaurant Email Lists and Ditch Commissions

Stop paying delivery apps. Learn how to build profitable restaurant email lists to own your customer data, drive direct orders, and reclaim your margins.

Joe Scott Joe Scott
18 min read • Nov 30, 2025
Instagram marketing for food trucks
MARKETING

Instagram Marketing for Food Trucks: 0 to 10k Followers in 6 Months

Stop posting and praying. Here's the actual strategy that got three food trucks to 10k+ followers without spending a dime on ads.

Katie Carswell Katie Carswell
10 min read • Oct 20, 2025
DoorDash commission fees
INDUSTRY TRUTH

Why DoorDash & UberEats Are Slowly Killing Food Trucks

Let's do the math on what 30% commission fees actually mean for your business. Real numbers from real vendors who made the switch.

Katie Carswell Katie Carswell
12 min read • Oct 28, 2025
Ghost kitchen business model
BUSINESS GUIDE

The Complete Ghost Kitchen Business Model Guide

Everything you need to know about ghost kitchens: costs, revenue models, tech stack, and how to build a profitable delivery-only restaurant.

Joe Scott Joe Scott
22 min read • Jan 15, 2025

Stop Losing Money to
Third-Party Apps

Join the food trucks who decided to keep their hard-earned profits. No commission fees. No middlemen. Just your food, your customers, your money.

No credit card required • Cancel anytime • Actually free