Joe Scott
Founder and builder
Principal engineer by day, product builder by night. Joe leads architecture, infrastructure, UX, and product delivery with one focus: outcomes for independent operators.
Our Story
Built for owners who want to keep their brand, margin, and future in their own hands
Outbites started in Austin when a friend with a food truck asked us for help, and that one project grew into our mission. We build for independent operators who want more direct orders, stronger guest relationships, and a growth engine they can truly own.
Based in
Austin, Texas
Founded
Knowtifyd era: 2015
Current funnel
134 sign-ups
This year's goal
100 active customers
Team
The people building Outbites
We are a small Austin team working directly with independent operators. No faceless marketplace. Just real people building tools that help restaurants own more of their orders and customer relationships.
Katie Carswell
Social and content marketing
Katie leads social and blog storytelling so restaurant owners can understand what to do next, and why it matters.
Chapter 1
Local operators take real risk every day
Food truck and restaurant owners put real money, long hours, and their reputation on the line to build something that matters. Outbites is for that person who does prep before sunrise, then closes out orders late at night.
Chapter 2
Tech changed, but local businesses got left behind
Big brands have teams, budget, and systems built to win discovery and repeat sales. Most independents are stuck piecing together disconnected tools while paying heavy marketplace fees. We built Outbites to close that gap.
Chapter 3
How it started
2015
Austin and first build
Joe Scott moved to Austin as a junior developer. Friends at Tommy Want Wingy asked for help with guest notifications.
2016-2019
Knowtifyd takes shape
The first workflow sent guests a text when orders were ready, so they did not have to wait for name callouts at the truck.
2020
Online ordering launch
COVID sped up the first online ordering release. It solved a real pain point, but growth still lagged without better SEO and marketing.
Now
Outbites mission
After early traction with Bobcat Quickie, we rebranded to Outbites and focused on discovery, direct orders, and repeat systems.
Current reality
Where we are right now
No vanity metrics here. These are the numbers today, and we are working every week to improve activation.
Sign-ups
134
Total sign-ups so far
Onboarding completion
~50%
Users who finish onboarding
Payments connected
~25%
Users who connect Stripe or Square
Active order volume
~12%
Users taking live orders today
Long-term vision
Where we are headed
Today
Make independents easier to find online
Help more independents get found and convert, using practical tools for websites, SEO, ordering, and repeat campaigns.
Next 3 years
10,000 active restaurant customers and beyond
Build a tighter growth loop across direct ordering, loyalty, email, SMS, and local visibility.
5 years
Shopify + HubSpot for local businesses
Expand beyond restaurants into a practical growth platform for independent businesses.
Ready to stop renting your customer relationships?
Start with direct ordering, then layer loyalty and lifecycle marketing. If you want help mapping your first 90 days, we can do that.